Chase asked us to show how their new business credit card can actually change a business for the better.

So we found a local business owner with a Chase Ink card, and worked with him to develop an entirely new kind of doughnut.

In doing so, he could only use resources bought with points from his Chase Ink card.

Introducing the Ripple: a new food trend made from flour, yeast, sugar, fresh fruit, and Chase Ink points.

Ad executions told the story of the Ripple’s creation, including this OOH mural that “ate” away the doughnut until the secret ingredient was revealed underneath.

With ACD Paul Meates and AD Pat Horton.